Value of Promotional Products

Spending money to give something away may seem to be the opposite of what you want to do for your business. After all, you're in business to make money not spend it. Yet, promotional products are a special means of advertising that have long-lasting results. The Promotional Products Association International (PPAI)* provides information from several surveys conducted among the general public. Among the findings reported in these studies: 55% of people questioned said they keep their promotional products for more than 1 year. 76.1% of respondents could recall the advertiser's name on promotional products they had received in the past 12 months. 75.4% said they kept their promotional products because they were useful.